Business & Sport


It would be fair to say that most business leaders have a liking and a curiosity for sport played at the highest level. They see these elite sports men and women dominate their space and have questions.

  • how do they cope with pressure?
  • how do they manage their private lives?
  • how do they motivate themselves?
  • what are they like?
  • what is their story?

Entrepreneurs and business leaders are so interested in elite sports they will pay hundreds or even thousands to listen to them speak.

Key subjects for sport & business:

  • peak performance
  • passion
  • adaptability
  • mental resilience
  • ambition
  • teamwork
  • problem solving
  • strategy
  • hard work
  • drive
  • competition

It makes sense there is an attraction from both sides.

If further proof was needed there are many former athletes doing incredible things, by breaking into the business world and creating new businesses from the ground up.

Sally Gunnell
Working with organisations of all sizes applying techniques and experiences learned from the Olympic track to the board room, Sally Gunnell Corporate Wellbeing delivers the link between organisational health, performance, and results. 

David Coulthard
Former F1 driver is Co Founder of Whisper Films a standout breakthrough broadcast production agency changing the landscape of sports, live and branded entertainment.

Steve White-Cooper
Ex-Harlequins and England rugby player Steve White-Cooper setup add-victor which is a tech-enabled recruitment specialist matching the best talent with a sporting & military DNA with employers. This ranges from elite athletes (including Olympians, Paralympians & Professional Athletes) through to ‘high achieving’ Student-Athletes.

Success in sports and business relies on the ability to continually move your performance to higher levels and there are specialist event organisers showcasing this by creating unforgettable ‘meet and greet’ experiences that are both enlightening and entertaining.

So whether you are entertaining yourself, employees or clients it makes sense to seek out events to entertain and inspire.

The Sporting Club

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