Business Networking

Business networking is an effective low-cost marketing tool and business development method for increasing:

  • new business contacts
  • new social contacts
  • new awareness of your product or service offering

Networking can be done:

  • face-to-face
  • at meetings
  • at speaker driven events
  • at charity based fundraising events
  • at sporting events
  • at food & drink related activities
  • through access to private members directories
  • through social media and gated websites

A business network of contacts is a road to new business and a good marketing method to spread the word about your business. It offers a way to reach decision makers who might otherwise be very difficult to meet and engage with using conventional methods.

In addition it brings the advantage of recommendation and personal introduction which are always very helpful for developing new business opportunities.

Have you heard the saying ‘it’s not what you know it’s who you know’. Business networking in 2021 is that and much more.

When developing your networking plans think beyond the people you would typically see at other business networking events. Some of the most important connections are not necessarily business people and consequently you need to be creative in reaching them. 

Good events to network:

  • lectures & talks
  • breakfast networking clubs
  • local business seminars
  • food & drink themed events
  • sporting events
  • charitable events
  • exhibitions

We recommend sourcing a local business network that suits your current and future aspirations such as expanding your business network beyond Leeds to other major cities.

The Sporting Club



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