Don’t take anything personally
Your business is your baby. You created it, grew it, looked after it. So, when someone says something bad about your business or they decide not to use your services after all, it can sting a little bit.
It’s best not to take this as a personal affront. Listen to the feedback and try and see if you can turn that around and benefit your business and future customers. Take the criticism or rejection on board, learn what you can and move on.
Do be persistent
No isn’t always the final answer. Sometimes, you need to take a rejection, rethink your strategy and have another go. Often, the initial no is because you’ve missed something, or during negotiations you suddenly discover a different way of doing the work that’s actually much better or more efficient.
The same goes for trying to branch out and offer a new product or service. You might have to do a little more research, go back to the drawing board more than once, and accept that failure isn’t necessarily the end of the road. Keep going and you’ll often be rewarded for persevering.
Do have a strong work ethic
There’s no two ways about it: running a business takes work. A lot of it. If you’re working on your own, everything is your problem and everything is your job. You need to motivate yourself, since there is no one else who will tell you to get a move on. Cultivating a strong work ethic means delivering on time, consistently satisfactory services to your customers. And happy customers are customers who come back, which is good for business. None of your customers will care much if you just don’t feel like it today. Keeping your delivery promises means you build a reputation for being reliable and in business, a good reputation is invaluable.